Mackenzie Investments has launched Mackenzie Top Peak (“Top Peak”), a new national competition and call to action for Ski communities across the country. Mackenzie is looking for a Ski community that is a little more invested in the people, place and sport they love, and isn’t afraid to show it off on social media and through fun local challenges, all done safely and securely. . socially distanced way.
Top Peak seeks to inspire Ski communities across the country during challenging times. The winning Ski hill Top Peak team will be rewarded with a $50,000 investment in their community, Mackenzie ‘Crown’ and bragging rights. In addition, Mackenzie will offer Registered Education Savings Plans (“RESPs”) secondary rewards.
“We launched this contest because Canada’s ski communities need support now more than ever,” said Barry McInerney, president and chief executive officer of Mackenzie Investments. “Mackenzie has an incredible legacy of supporting skiers and their communities across the country for more than 20 years. Mackenzie’s Top Peak builds on that legacy in a fun and safe way and brings skiers together to gather around its hills.”
How to participate in Top Peak
- Visit the Mackenzie Top Peak website, enter your personal information, select the hill or team you are supporting from the Dropdown menu, and identify a local cause for which the prize money will be used (if you win). Once your hill is registered, skiers on the same hill can join your team or form their own.
- Each registered hill will have one or more teams working together to earn points through social challenges like “jumping the chairlift” to get that extra boost of exercise. They can also share photos and videos of their team actively supporting or giving back to their community. Of course, all activities must be carried out safely and following all health protocols.
- Contest ends March 30, 2021. Mackenzie’s panel of celebrity judges will review each Top Peak team and choose a winner based on points, a voting component, and creativity.
- The winning hill will receive a grand prize of $50,000 to improve their local ski community.
“Like all skiers, my career began on Bunny Hill at my local ski club and the success I have had in the sport would not have been possible without the support and encouragement of the ski community, ” said Brittany Phelan, a Canadian female alpine ski athlete and Olympic silver medalist. “I’m delighted that Mackenzie has launched this contest – it’s a great initiative that will help skiers come together and show their support for the sport.”
Mackenzie Investments has proudly supported Canadian snow sports for over 20 years. The company invests in athletes, from young amateurs on the hill to Olympic and World Cup champions competing on the world stage. Mackenzie also supports parents, coaches, clubs and communities through s of partnerships with Alpine Canada, Alpine Ontario, a youth racing program (U10 Escarpment Series) and Freestyle Canada.
The competition is now live. For more information or to register, visit Mackenzietoppeak.ca.